THRESHOLDBook a demo

Creator partnerships shouldn’t come down to vibes.

Threshold scores creators against your brand and shows you why, so your team can approve with confidence.

Brand profile: Clearwell

0/6

Product line

Acne face wash + lotion

Positioning

Clear skin for natural beauty and confidence

Target audience

Trendy college-aged young adults

Marketing angles

Clean ingredients for clean skin

Key claims

Gentle, non-comedogenic

Product reviews

“My acne was gone in 4 weeks.”

Creator profile: @skintips

Getting recent content from TikTok

Analyzing content for topical trends

Scanning for brand-risk flags and fake followers

Audience
Content
Brand safety
Commercial

0+ signals analyzed

Creator score

0 / 100

Strong fit

Brand fit
Influence

Why this fits

Skincare routines and educational content align with Clearwell’s category and voice.

Ready for team review

Team decision

Approved partner

Reviewed by

Jordan

Assigned to

Spring launch

Threshold searches the web to build Clearwell’s brand context, including its acne and barrier-care product line, education-led positioning, college audience, marketing angles, and key claims. It then researches creator content and signals, scoring the creator 82 out of 100 with brand fit 86 and influence 78. The score is ready for team review; Jordan approves the partner for the Spring launch.

Get your first month free

How Threshold works

  1. 01 · Brand profile

    We research the brand before anyone is scored.

    We scan the brand website, product reviews, social posts, and advertising copy. From those sources we extract marketing angles, voice, and positioning. That becomes the standard every creator is scored against.

    Brand profile · Clearwell

    Complete

    Sources scanned

    • clearwell.com24 pages read
    • Product reviews180 parsed
    • @clearwellskinPublic posts
    • Advertising copyCampaigns scanned

    Extracted signals

    Product
    Acne face wash + lotion
    Audience
    College-aged, 18–24
    Voice
    Educational, ingredient-led
    Angles
    Clean ingredients, barrier care
    Positioning
    Gentle, non-comedogenic
    Avoid
    Harsh actives, medical advice
    Brand voice analyzedMarketing angles analyzedLive web context

  2. 02 · Creator profile

    We profile each creator from live channels.

    We analyze social channels, posts, captions, descriptions, and bio. Then we identify topics, audience, and voice, and compare performance to peer creators and platform standards.

    ST

    @skintips

    TikTok 86K · Instagram 41K

    Last 30 days

    Recent content

    AM routine

    0:21

    Barrier repair

    0:34

    Dorm skincare

    0:18

    Recent content

    62 posts / 30 days

    Audience overlap

    81% vs Clearwell

    Age mix

    72% 18–24

    Fake-follower est.

    0.8%

    Brand-risk flags

    None found

    Sponsored history

    3 posts / 12 mo

    AudienceContentSafetyCommercial50+ signals

  3. 03 · Scoring / Fit

    The two profiles become a score the team can act on.

    We compare the brand profile to the creator profile on fit and performance. That shows who is aligned with the brand, and whose numbers support a first partnership.

    ST

    Creator review

    @skintips

    TikTok
    Brand score86
    Influence score78

    Total

    82

    Content

    Skincare routines and educational videos for college-aged viewers, with a focus on barrier repair and dorm-friendly products.

    Brand score

    Breakdown

    86

    Content Match

    90

    Routine, barrier, and dorm skincare sit in Clearwell’s category.

    Tone Alignment

    88

    Educational, ingredient-led videos match Clearwell’s voice.

    Audience Overlap

    81

    81% overlap with Clearwell’s college-aged customer.

    Influence score

    Breakdown

    78

    Engaged Audience

    88

    4.1% engagement sits above similar skincare creators.

    Viewer Trust

    84

    No brand-risk flags. Fake-follower estimate is 0.8%.

    Commercial Validation

    62

    Only 3 sponsored posts in 12 months. Treat a first post as a test.

    ApprovePass

What you get

Find creators. Review inbound applications. Keep partnerships moving.

Discovery

Search in plain language. Score against live data.

Describe the creator you need by niche, audience, and content style, without stacking rigid filters. Threshold searches current public data, not a stale database, then scores matches against your brand.

Discover

Describe the creator. Threshold searches live channels.

Best matches

Live web data
SK

@skintips

Barrier routines · dorm skincare · 86K

82Strong
DO

@dormskin

College acne · gentle actives · 41K

78Strong
BA

@barrierclub

Ingredient explainers · 124K

71Review

A natural-language search for college skincare creators loads live matches scored against Clearwell.

Inbound

Creators apply. Scoring happens before anyone triages.

A branded inbound page collects partnership requests. Applications are scored automatically, so the team spends time on applicants with real potential instead of sorting every request by hand.

ApplyAuto-scoredReview the best fits

Apply

Partner with Clearwell

Creators apply on a branded page.

Handle

Platforms

Why you fit

Apply to partner

Auto-scored

12 new

This week
@skintips82
@dormskin78
@glowmail41
Team reviews the 2 strong fits10 skipped

Pipeline

A workflow instead of a spreadsheet.

Keep creators moving from review to live content. See where each one sits, assign an owner, and keep campaign dates and deliverables visible.

  • Stage and next action on every creator
  • Clear owners
  • Campaign dates stay visible

Spring launch

BoardTable

Review

@barrierclub

JLScore review

Approved

@skintips

MCSend brief

In campaign

@dormskin

JLDraft due Fri
Tier

Free

$0/ mo

Starter

$39/ mo

Growth

$99/ mo

Pro

$299/ mo

Discovery credits530100250
Scoring credits5501501,000
Pipeline management
Inbound page—
Bulk scoring—
Domains1111

Better creator decisions. Less second-guessing.

Book a 10 minute demo of Threshold and get your first month free. We’ll show you how a creator gets scored against your brand before anyone hits approve.

  • Score creators against your brand, not follower count
  • Plain-language rationale on every review
  • You stay in charge of who moves forward

Prefer to explore on your own? Start free.