FRAMEWORK
A routing model should answer four questions:
- Which partnership path fits this creator today?
- What approval threshold is required for each path?
- What risk signals require escalation?
- How do we route quickly without lowering standards?
PARTNERSHIP ROUTING
Partnership routing guides for creator programs.
Use structured criteria to decide whether a creator should move into gifting, affiliate, paid, or longer-term workflows.
FEATURED ARTICLES
Partnership Routing guides
partnership routingFramework
A Creator Shortlist Framework for Better Approval Decisions
Use this creator shortlist framework to compare a narrowed group of creators before final approval. Includes a shortlist worksheet, tie-breaker guidance, and how to document the decision clearly for stakeholders.
9 min readRead guide
partnership routingGuide
Gifting vs Affiliate vs Paid: How to Route Creator Partnerships
Learn how to route approved creator partnerships into gifting, affiliate, paid sponsored content, UGC, whitelisting, or longer-term program paths using fit, evidence, uncertainty, and review notes.
7 min readRead guide
RELATED CATEGORIES
Not sure whether a creator is worth reviewing?
Start with Threshold to structure creator review before your team spends more time digging through profiles.