When to use it
- You need more creators than applications alone bring in
- You know the categories and topics your customers follow
- You want to shortlist before scoring a long list
- Outreach should wait until you know whether they fit
Product · Discovery
Find creators in your customer’s world, then score them against your brand.
Search the categories and topics your customers actually follow, shortlist the creators worth a closer look, and score them in the same review system you use for applications.
Where scoring enters
Scoring happens after the shortlist, so your team can look broadly and only score where it matters. Threshold does not message creators and is not a talent marketplace.
The same score and the same evidence a creator would get through any other path.
Workflow
How it works
Describe who you’re looking for
Write it in plain language: category, audience, size, market. Your brand profile can fill in the rest.
Look through the results
Browse candidates without scoring every profile you come across.
Shortlist who looks promising
Pick out the creators worth a closer look.
Score the shortlist
The same score and evidence you get for applications and weekly recommendations.
Decide and move on
Approve, hold, or pass with the reasoning attached, then take outreach wherever you normally run it.
Outcomes
What teams get
- A pipeline that doesn’t depend on applications
- Shortlist first, score second
- The same standards you apply to applicants
- Knowing whether they fit before you write the first email
Next step
See Discovery in a walkthrough
Share a few details and we'll walk through how this fits your review workflow.